Senior Copywriter · London
I’m Laura Hastings — a copywriter with over a decade of experience crafting brand voice, campaign copy, and editorial content for fashion and lifestyle brands.
About
I’m a London-based copywriter specialising in brand copy and editorial content for fashion and lifestyle. Currently Senior Copywriter at Radley London, I’ve spent the last decade helping brands find their voice — and making sure it lands.
From long-form editorial to punchy campaign lines, I bring the same attention to detail whether I’m writing a product description or a tone of voice guide. I studied Fashion Journalism at the London College of Fashion and English & History at University College Cork — which means I’ve been thinking about how language shapes perception for a very long time.
Work
A range of work across brand copy, campaigns, and editorial content.
Placeholder: A brief description of this project, the challenge, and the outcome. What made this work? What was the brief?
View projectPlaceholder: One consistent brand voice across UK, APAC, and EMEA markets — how copy scaled without losing its edge.
View projectPlaceholder: Building a comprehensive TOV framework the whole team can use — across digital, print, and email.
View projectPlaceholder: SEO-optimised product and editorial content written across multiple categories during 4+ years as Digital Copywriter.
View projectPlaceholder: Selected long-form editorial work, rooted in an MA in Fashion Journalism from the London College of Fashion.
View projectPlaceholder: High-performing email copy balancing commercial goals with a compelling brand voice that drives opens, clicks, and conversions.
View projectExperience
From fashion journalism to leading copy for global brands — each role has sharpened how I think about language, audience, and what it takes to write something that actually works.
Leading copy across all brand touchpoints for one of the UK’s most beloved heritage accessories brands.
Placeholder: responsibilities and key achievements in this role.
Copy consultant for global footwear brand FitFlop — building an extensive copy content library and ensuring tone of voice consistency across UK, APAC, and EMEA markets.
Managing copy workflow from brief to final proofread. Delivering SEO-optimised .com content alongside print assets across global markets.
Placeholder: responsibilities and key achievements across 4+ years as digital copywriter.
Placeholder: column focus and editorial work.